Simply Mithai mixes the beautiful tradition of Indian Mithai desserts with the art of chocolate. Because this bakery is so artistic, we wanted the brand to be elegant and sophisticated.

The brand is all about the fusion of culture and different elements. The wordmark is inspired by Indian calligraphy and the endless connections from one letter to another. Sticking with the idea of fusion and mixture, we blended several types in different weights and sizes to keep the brand playful yet elegant.

Firmalt is a multidisciplinary design studio based in Monterrey, Mexico that provides unique creative solutions that develop and position brands. They create strong visual concepts that communicate clear ideas, add value, and differentiate from the competition.

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Source : The Design Blog

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